As a part of the YouTube project for the Information Systems class, a team of SFU Graduate Business students from China in the Full-time MBA program created a short video introducing the Segal Gradudate School of Business. Spoken in Mandarin with English subtitles.
The purpose of the project, assigned by Professor Michael Parent, is an exercise in social media and Web 2.0 promotion. This assignment is being run alongside a class that focuses on managing information systems, which is likely the closest thing our program sees to a “case method” style of learning. With the new “insights” functionality of YouTube, which allows the forensic analysis of the origin of viewers, students are able to discover which promotion techniques are most effective.